A new file from Counterpoint Research is distinctly alarmist approximately the state of the phone market on the quit of 2023. This yr may want to quite surely be the worst in 10 years. Except that, in the system, Apple could end up international No. 1, proper below Samsung's nose.
Back in April, analysts IDC and Canalys did no longer bode nicely for the cellphone marketplace in 2023. Both reported demanding figures for the first quarter of the 12 months, with declines of 14.6% and 12% respectively. This fashion appears to be showed by using Counterpoint Research's modern-day report.
It predicts that telephone shipments in 2023 will fall by 6% common, to a complete of 1.15 billion units. The lowest extent in 10 years, consistent with Counterpoint Research. There are several motives for this downturn.
Apple heading in the right direction to overhaul Samsung
Firstly, income in China are stated to have weakened, as in some rising international locations. Secondly, tremendously disappointing income figures were pronounced throughout North America in the first half of the yr, contributing to the decline.
Nevertheless, the fourth quarter of every yr is regularly of the maximum significance. Why is this so? Because it is during this zone that Apple records the highest income volumes of its new-technology iPhone, historically unveiled in mid-September. The company's conference is anticipated to take place on September 12 or 13.
Moreover, the premium segment is expected to occupy an even larger share of the market in China, which would then be profitable for Apple, whose catalog is clearly positioned in this segment. In the process, Apple could gain market share here and there... and become the world's No. 1.
This is precisely one of Counterpoint Research's suggestions: that Apple overtake Samsung, thanks in part to its monopoly in the USA. Another factor is that the Cupertino-based group occupies a premium segment that is probably less affected by the crisis, given the relatively affluent clientele it targets.
A matter of days
Furthermore, analyst Jeff Fieldhack is betting on a very small gap between the two brands, which could "literally correspond to a few days' sales". Proof that the pair would then be within a handkerchief of each other.
In 2022, Samsung and Apple were already neck-and-neck in terms of market share: 22% for the former, 19% for the latter, according to Canalys estimates. A gap that Apple should be able to close this year, particularly if the iPhone 15s are a great success.
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